Hope

For over 55 years, HOPE has been a leader in the intimate fashion retail market. Founded in 1966, it was the first brand of the group and quickly became a benchmark in the segment, known for its exceptional comfort and quality. The brand blends authenticity and fashion, always aligned with the different stages of a woman’s life.

Key Executive: Joana Wichmann

Email: joana.wichmann@hopelingerie.com.br

Website: hopelingerie.com.br

Segment: Fashion (Intimate Apparel)

Founded: 1967

Franchising since: 2010

National franchise units: 200