Hypper Brands Foodtech Franchising

Hypper Brands was founded in January 2023 alongside its first brand, CREPEFY, with the vision of bringing together food brands to drive medium- and long-term growth while boosting operational efficiency. In a sector facing increasing market fluctuations, our leaders saw an opportunity to build a restaurant company unlike any other in Brazil — one that unites distinct but complementary brands and aims to make them stronger together than they would be alone.

Within our portfolio, we found unified purposes across our family of brands—a common thread among our restaurants: the ability to be agile, innovative, and efficient. From customer experience to career development and community well-being, Hypper Brands plays a role in the lives of thousands of people every day.

We are building a purpose-driven organization focused on results and well-being for everyone involved, grounded in a shared culture—to ignite and nurture flavorful experiences. Hypper Brands is investing in technology, knowledge, and content for the entire food sector. Our YouTube channel is already the largest in the country with nearly 3,000 subscribers and videos with thousands upon thousands of views, contributing to education in the industry.

At Hypper Brands, we are innovators and visionaries.

We foster a culture of innovation that welcomes great ideas to thrive at every level. From the restaurant floor to the boardroom, we are building a company that gives our more than 500 corporate and franchise team members a seat at the table—even if virtually.

As achievers, we share ideas, learn from mistakes, and constantly seek better ways to move forward. In our business, we promote a spirit of collaboration that allows our brands to listen, learn, and leverage each other’s strengths.

We approach every relationship as allies, striving to be the partner of choice for our colleagues, suppliers, and franchisees.

And as good citizens, we strive to uplift each other and the communities we serve.

In just under two years, Hypper Brands’ portfolio has grown to include more than 150 restaurants—Crepefy, Tdonuts, and Frutassa—across nearly every market in Brazil’s states and now internationally with locations in California and Lisbon.

General Contact: André Augusto

Contact: a.augusto@hypperbrands.com.br / +55 (11) 98663-5304

Website: hypperbrands.com.br

Segment: Food

Company founding year: 2022

Franchising start year: 2022

Units in operation: 103

International operations: None

Minimum investment: US$ 40,000.00

Payback period: 9 to 18 months