Rede de Óticas Mercadão dos Óculos

Mercadão dos Óculos is one of the fastest-growing optical retail chains in Brazil, with over 700 stores across Brazil and Portugal. It is known for making quality prescription glasses and sunglasses accessible at affordable prices. With a proven franchise model, extensive support for franchisees, and broad market reach, the brand stands out for its excellence and ongoing innovation in customer experience, operational efficiency, and strong profitability potential. It’s an ideal opportunity for those looking to start a business in an essential, resilient, and ever-expanding sector, driven by population aging and increasing screen use.

General Contact: Cesar Lucchesi

Contact: cesar.lucchesi@mdofranchising.com.br / +55 (11) 97119-3695



Head of International Expansion: Gustavo Freitas

Contact: gustavo.freitas@mdofranchising.com.br / +55 (17) 99673-9200

Website: www.mercadaodosoculos.com.br

Segment: Health, Beauty & Wellness – Optical

Year founded: 2012

Franchise system launch: 2012

Number of operating units: 678

International presence: Portugal

Minimum investment: US$ 60,000.00

Return on investment: approximately 18 months