The Waffle King

During a trip to Europe in 2018, Anderson Suriz tasted the Waffle de Liège. It was love at first bite! Enchanted with the taste of the product, Anderson saw there the opportunity to multiply, in Brazil and abroad, the experience of eating the real waffle!

Two years later, Anderson transformed his passion for gastronomy into a unique business model. It took 2 years to plan every detail of branding, architecture, equipment and menu, with the purpose of offering a unique and unforgettable experience to customers.

Since the opening of the first store in June 2020, in the city of Gramado/RS, The Waffle King offers customers the perfect combination of a welcoming ambience and a unique product, made with its own equipment and carefully selected ingredients!

Entrepreneur in franchising for over a decade, Anderson Suriz knows the market like no one else. For this reason, today he is entirely dedicated to the business of his life: The Waffle King.

With the DNA of innovation in his veins, Anderson searches every day for new technologies and possibilities, to make this unique fast-food model the largest in the world by 2030.

We are expanding at a rapid pace, being featured in the country's main news portals. With each media appearance, we are gaining more and more trust from waffle lovers (customers) and interest from future waffle dreamers (franchisees) and partners.

General Contact: Anderson Suriz

Contact: anderson@thewaffleking.com.br / 54 98166-6935

Website:  www.thewaffleking.com.br

Segment: Food

Year of foundation: 2020

Franchise since: 2020

Number of operating units: 110